ISLAMABAD: The public excitement is at peak as thousands have registered themselves to participate in the first-ever two-day mega discount event, “Islamabad Shopping Festival” to be kicked off on Saturday. Organised by the international company Penflux Consulting (pvt) Ltd, the event to be held at Pak-China Friendship Centre is expected to attract more than 100,000 visitors. “It would be a mega business activity as we are expecting more than 50,000 people per day,” hoped Tariq Iqbal Khan, the Executive Director of Penflux. Tariq said, “Our objective is to boost the business growth and to display a positive image of our country.” Under the slogan, “Meharban Pakistan-Yes we are united” the event aims to promote Pakistani brands and culture at national and international level. “In our future events and seminars, we would run the recorded documentary of the festival to portray the bright side of Pakistan around the globe,” he added. The event along with discounted shopping includes Chocolate Festival, Kids Arena, Food Court, Pet Show, Live Concert and much more. Pakistani singer and creator of animated series Burka Avenger, Haroon Rashid tweeted, “Burka Avenger screening at HUGE discount! This Saturday and Sunday, at the Islamabad Shopping Festival.” A young fashion designer, Mehreen Khalil is ready to display her women-clothing designs at the festival. “It will be a geat event and I will be surely there with my new collection.” The anticipated visitor Kiran said, “I am super-excited for the discounted shopping, especially the pet-show at Islamabad festival.” The event would be a good entertainment for the residents of twin cities, expected to attract families with their children.