A revitalising face mask has gone viral on Instagram since Drew Barrymore posted a photo of herself wearing the beauty product a few months ago. The $29 paint-on mask from Korean beauty brand Hanacure tightens and brightens skin, and should be worn for 30 minutes. People are sharing their own experiences using the product on Instagram. We were first introduced to the creepy, crepey Hanacure All-in-One-Facial via Drew Barrymore. A few months ago, during one very cold weekend in winter, the actress shared bits and pieces of her evolving beauty routine, including the revitalising face mask, on Instagram. And ever since – well, you can probably guess where this is going – it’s gone viral. Hanacure, a South Korean-based beauty brand, recently launched its debut product, the All-in-One Facial, and it’s safe to say that it’s quickly becoming an Instagram staple. The treatment, a tightening and brightening paint-on mask, is made of its proprietary formulation, called the Purifying Compound. The compound consists of peptides to promote collagen growth and botanical extracts to soothe and nourish skin, and together, they make one crazy, tightening treatment. Here’s how it works: The kit includes three items – a Lifting Serum, a Gelling Solution, and a brush – which should all be mixed together. After popping open the Lifting Serum’s cap, pour it into the Gelling Solution’s pod, and shake for about 20 seconds. The mixture, which should be a gel-like consistency by now, is ready for application. Here’s where the brush comes in: Begin painting the treatment onto your face, covering everything but your eyes and mouth. Once completely coated with the jelly slime, let it dry and sit for about a half hour. Pro tip: try not to move. No, really, the brand recommends that you make minimal movements to keep the treatment in-line and completely tout. If you’ve got an itch, Hanacure recommends fanning yourself, which, apparently also increases the mask’s efficacy. After the allotted 30 minutes, rinse it all off. Based on the results we’ve seen on the @HanacureEffect Instagram feed, your post-treatment complexion is worth a serious selfie sesh. Users’ skin appears tighter, brighter, and smoother. Call us convinced, but we may have just fallen into the Hanacure trap.