ISLAMABAD: The World Wildlife Fund (WWF) organised a Nature Photography Exhibition at Serena Hotel. 60 professional wildlife photographers showcased their work. These photographers had travelled across the country, capturing the beauty of nature at every glance. The photographs presented nature as heavenly and blissful from every angle. Even the minute details of nature’s majesty were portrayed very aesthetically. Several foreign photographers and nature devotees were also present. WWF Pakistan Director General Hammad Naqi Khan emphasised on the importance of photography as a medium that can efficiently alter the typical public perception towards conservation of environment. He expressed his intention to spread awareness among the people so that they were willing to take measures for environment protection. He said, “These photographs are not just mere ornaments but exuberate the commitment of WWF-Pakistan in working closely with communities not just for the conservation but preservation of these unique ecosystems. These beautifully captured moments will help you see the bounties of nature with new eyes.” Serena Hotels General Manager Michel Galopin praised the collaborative efforts of WWF Pakistan and Serena Hotels for the conservation and protection of snow leopards in Pakistan. Galopin added that Pakistan was home to the rarest animal and plant species in the world. He further said that events like these had enabled Serena Hotels to show their commitment to the protection of the environment.” Inspector General Police Tariq Masood Yasin concluded the ceremony by stating that these exhibitions served as an encouragement for people to double their efforts for environmental protection. Revenue collection from the exhibition would be utilised for snow leopard conservation initiatives in Pakistan. These include capacity building of wildlife guards for grazing management and anti-poaching activities. Furthermore, the proceeds from the event would be used in the installation of camera traps to reduce the vengeful killing of snow leopards by the herders.