McDonald’s Japan is hoping to spark a gold rush by giving away an 18-karat gold chicken McNugget, valued at around $2,000, as part of a social media contest featuring a bizarre new character. And apparently it’s working! The offbeat contest has blown up on social media after the fast food chain revealed the unusual prize along with a banana-suited sauce thief named Kaito Nuggets – AKA Phantom Thief Nuggets. According to the contest’s rules, participants are tasked with helping unmask the nugget-crazed villain by posting when and where he’s spotted using the hashtag #Kaito Nuggets. “He may appear in some of McDonald’s restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people,” McDonald’s Japan stated in an emailed release. The sauce thief is a way for McDonald’s to introduce two new dipping sauces to Japanese consumers – a Creamy Cheddar Cheese Sauce and Fruits Curry Sauce. The contest runs from today (Wednesday) to June 28. Though only one winner will get their hands on the approximately 50-gramme golden nugget, 21 people will win a five-piece pack of nuggets for 39 days. If the gold and sauce aren’t enough to entice you, perhaps Kaito Nuggets’ dance moves will be – especially since the contest’s commercial has been trending on YouTube in the UK as well as across Facebook.