KARACHI: Harem Marketing Services and Oktopus Media Group signed a contract of business partnership for real estate advertising and marketing. In line with this contract, only Oktopus Media Group would perform the duties of advertising, nationally and internationally for all the marketed projects under the banner of Harem Marketing in the future. Oktopus MG performed advertising and sales promotion responsibilities for various real estate projects in Pakistan. This business partnership between the two groups is a pleasant and welcome step for real estate marketing and advertising sector. It could be hoped for paving new ways of marketing and advertising. Harem Marketing and Oktopus Media Group would utilise latest techniques and effective strategy in marketing and advertising for all their upcoming real estate projects. Both groups are about to commence ATL and BTL activities for marketing and advertising very soon, so that, real estate projects could be marketed in the digital world to access the customers globally. Marketing teams of both groups are comprised of experienced professionals having the honour of successful marketing and advertising campaigns of various real estate projects.