DAVOS: CEO of eBay, Devin Wenig, sees Pakistan as a red-hot destination for the e-commerce industry and expects that online shopping in the country would escalate at a great pace in near future. “It’s the fastest growing market we have around the world. Anywhere where wealth is growing and technology is being adopted, e-commerce is simultaneously adopted,” the CEO said He made this statement during a Facebook Live Session during the World Economic Forum (WEF) when he was asked a question about Pakistan’s prospects in the online shopping space and about emerging markets. He believes that the success of online shopping in Pakistan is poised to change all that. It should be mentioned that the growing interest in online shopping, rising mobile adoption rates, increase in 3G/4G users amongst Pakistanis (nearly 36 million and rising), all these aspects indicate a market that is ready for the arrival of bigger e-commerce companies like Amazon, PayPal, eBay and more. To a question asking why eBay was not starting operations in Pakistan, he said, that even though eBay did not have a version geared for buyers and sellers from Pakistan, the service was still extensively being used by Pakistanis on various eBay sites. He concluded with assuring the viewers that eBay is finding their way to Pakistan.