KARACHI: Physiogel launched its first- ever digital campaign ‘Love Your Skin’ at a media meet at Café Aylanto. The red carpet was hosted by Dr Muzna Ebrahim. Aisha Khan, who stars in the digital campaign video looked radiant with her flawlessly glowing skin. Aisha was present at the event to launch the digital campaign and interacted with the media through various engagement activities such as the quirky rapid fire rounds which discussed skin, beauty and fitness. GSKCH Chief Executive Officer, Sohail Ahmed Matin said, “Physiogel is a skincare brand which is not only clinically proven and backed by its patented Bio-Mimic Technology but is also a brand that is raising the self-awareness of consumers enabling them to take better care of their skin and hence enjoy a better lifestyle!” Ayeza Sumsam Mohiuddin, brand manager for GSK Consumer Healthcare elaborated on why superstar Aisha is the appropriate fit for the brand: “It is very important for a brand like Physiogel to have a face which represents what the brand stands for. Aisha Khan has smooth, fresh and illuminated skin that most women aim for. Aisha is an avid user of our brand which has allowed her to maintain great skin whilst working in a fast-paced industry. “ “Love Your Skin”, the brand’s first ever digital campaign highlights that Physiogel allows the consumer to feel comfortable in their own skin by ensuring that after a hard day of work, their skin looks and feels refreshed. The media got the first look into the digital campaign and got the chance to speak with Aisha Khan, who shared her first-hand experience with Physiogel. She also spoke about dealing with bad skin days and transitioning to good skin days. Tips regarding skin regimes were shared, as well. The event highlighted the importance of good skin and its relation to confidence and achievement. GSKCH Marketing Director, Sadia Nasiruddin said that “In today’s age, digital marketing is a space which is cluttered with branded messages that concentrate on product usage only. We want to make Physiogel greater than that, by communicating to the audience, that having good skin can boost a person’s confidence and self-esteem, helping them become their best selves. It’s a pleasure that ‘Love Your Skin’ is all about the woman user who is impacting how she feels and looks herself.” Celebrity guests; Adnan Malik, Areeba Habib, Alishba Yousuf and the stunning Sadaf Kanwal mingled with the crowd and participated in the interactive games and skin tests set up at the venue. There was unanimity amongst the guests: The art of looking beautiful begins with great skin. Published in Daily Times, August 17th 2017.