National Foods Limited signed a Memorandum of Understanding (MoU) with Reckitt Benckiser Pakistan at National Food’s Corporate Office. The MoU was signed by Mr. Abrar Hasan, CEO National Foods Limited and Mr. Shahzeb Mahmood, CEO Reckitt Benckiser Pakistan in the presence of Chairman National Foods Limited Mr. Abdul Majeed, and other senior management of National Foods Limited and Reckitt Benckiser. Together under the broader umbrella of “Hoga Saaf Pakistan”, this collaboration between the two organizations, and other private companies, reaffirms the importance of introducing healthier behaviors in rural areas of Pakistan. A key emphasis here is on the role of women as change agents in improving the lives of these communities. Women entrepreneurs (locally referred to as sehat aapas) go door-to-door educating various households within their village, carrying a basket of health and hygiene products to complement this education and earn livelihoods. The initiative, Project HOPE (providing Healthier Options through Product innovation and Education) is currently running in the villages of Sargodha and Narowal districts with an intention of not only empowering rural women but also creating awareness and practice of improving health and hygiene. This sustainable community initiative will not only ensure a livelihood for these Sehat Apas but will also reinforce a healthier way of living for the communities they are working in. For National Foods, this will be another step towards impacting masses positively, since women’s empowerment and creating awareness on healthy eating options, is what constitutes their core mantra as a leading multi category food company.