Sales of the Apple Watch set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc Chief Executive Tim Cook told the media. Cook said the gadget’s sell-through; which is a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves; reached a new high. Cook’s comments followed a report from technology research firm IDC estimating that the tech giant sold 1.1 million units of the Apple Watch during the third quarter of 2016, down 71 percent from the year-ago quarter. The comments offer a glimpse of the gadget’s performance during the holiday quarter, which is typically Apple’s strongest. “Our data shows that the Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook wrote. “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,” he further added.