KARACHI: Lay’s Pakistan recently launched its mega campaign of the year ‘Say It With A Smile’ with the exciting initiative to make Pakistanis smile across the country. As part of the campaign, Lay’s Pakistan set out to conduct a Guinness world records official attempt for the largest packaged food mosaic in the world. The previous record, held by Sharp MEA FZE, was set on October 3rd, 2013 in Dubai, UAE, and measured 953.42 square meters. Lay’s Pakistan has set a new record by creating the Largest packaged food mosaic in the world using Lay’s smiles packs, measuring 1,068.40 square meters, in Lahore, Pakistan. Furqan Ahmed Syed, General Manager for PepsiCo Pakistan, said: “We are excited to achieve this amazing feat as part of Lay’s Smiles campaign. The mosaic featured big smileys made out of Lay’s packs; representing our intention to spread smiles across our valued consumers in Pakistan.” He added, “We set out to conduct a 48-hour long activity to create the Largest packaged food mosaic in the world using 38,659 Lay’s Smiles packs. Our hard work has paid off and today, Lay’s Pakistan has successfully entered the elite group of GUINNESS WORLD RECORDS™ holders.” Published in Daily Times, July 4th , 2017.